If you vary your toss depending on the target, your opponent will usually be able to move early and return better.
The middle of the court is not always the best place to stand to cover the net. Standing slightly towards the side where the ball will come from is better.
Every one returns better when comfortable. A good goal to have when serving is to stretch the opponent, to get him/her off balance.
Double faults kill you in tennis. Besides loosing the point, it is easy to lose confidence, so after a double fault, hit a slower first serve that you will most likely make.
Normally trying to stretch the opponent when serving is very effective. However, sometimes the best option is to hit the serve right at the returner, preventing him/her to take a good swing at the ball.
You have two serves in tennis so you have to make sure you take advantage of this. When you hit a first serve you have to approach the line with an aggressive mentality. You want to use the first serve to put the opponent on the defensive and start controlling the point right away. Do not hold back go for a big serve.
A first serve is meant to get the opponent in trouble – to gain control of the point, so make sure that after hitting you are not surprised by a short return. Be looking for a short return, move immediately forward and continue your attack.
A first serve needs to be aggressive and fast but will not be very effective if it is not going in. To be really effective you need to make at least 50% of your first serves. Be aware of this and adjust accordingly while you play during a match.
Having a hard first serve will give you an advantage but varying the first serve will give you an even greater advantage. Even a slight variation every 3 or 4 serves will be effective. Use different targets and spins to keep the opponent guessing.
In order to hit the first serve hard, you need to learn to hit it flat. However, for some targets a slice serve will be more appropriate.
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